Due to the huge popularity of realty blogging, it only makes sense for it to be a part of a real estate agent’s marketing strategy. However, with so many same niche blogs already out there, how do you make yours stand out? Or rather, how do you get visitors returning for more and build a loyal following? Well, there are plenty of tips and tricks to get your blog noticed and therefore help you win more business. Take a look at these top real estate blogging tips and reap the benefits of a successful blog.
Your Realty Blog: 4 Ways to Guarantee Readers will Return
1. Offer Unique Value
This goes without saying but if you don’t provide what your audience wants, your blog will never be a success. What do we mean by this? Well, the value is demonstrated in the content you publish. So, carefully think about what you are putting on your blog and if it’s relevant to your niche and targeted audience. Keep it focused on real estate- the market, foreclosures, mortgage rate updates, move-in tips and more. Also, be sure to avoid the hard sell. There is nothing worse than a blog post stuffed with content like “Call now” or “For a limited time only”. It’s not a blog post, it’s an advertisement. And with content like this, no one is going to dial into your blogs. Thus, offer value!
2. Focus on Conversation while Marketing
You won’t reach anywhere if you simply create a blog and hope visitors will come without any marketing effort. It’s very essential to actively market your blog which you can do in a variety of ways. You can network with other bloggers by leaving valuable comments on their blog or you can target search engine and create posts around terms that are popular in searches. Or you could even consider contributing to other influential blogs to help boost your profile. Similarly, bringing guest authors to your site will help to take on more perspectives.
3. Use Great Images to Capture Attention
While relevant images are great for any type of blog, they are just perfect for real estate blogging. This will help potential buyers to envision themselves in similar spaces and they are more likely to contact you. Moreover, they are like rewards for reading on, and usually buy you more time with your audience.
4. Encourage Repeat Visits to your Blog
Encourage readers to sign-up for weekly or monthly newsletters. It’s a lead generation process that can help you convert visitors into prospective clients. Newsletters can contain simple announcement about a new blog post or some kind of incentive like a gift certificate to draw them to your site. You can use services like MailChimp or Awber to send these emails. It’s great way to display featured listings, or latest trends in the market.
Don’t let high stakes of real estate blogging discourage you. It’s a great way to connect to your target market, become a thought leader in your field, and promote your brand. Use the tips above to improve the value of your blog and dominate your niche.