Your real estate blog is a valuable marketing tool. However, it can be difficult to attract readers when you don’t already have a loyal following of readers. In fact, research shows that it is easier to attract website visitors than blog readers. These days, people are bombarded with information from all sides so they choose carefully what to read and what to ignore. But this doesn’t mean that you should give up blogging, you can still attract readers to your realty blog. Here are 5 ways to do it.
Your Real Estate Blog – 5 Essential Tips for Copy That Gets Read
Choose a Killer Headline
When it comes to writing blog posts, nothing matters like the headlines. Readers determine whether a post is worth reading or not based on the headline. Oftentimes, they will move on to something else if the headline is boring. No matter how good your article is, readers won’t bother reading it if the headline is uninteresting. Grab the attention of your readers with a good title and intrigue them with the content. Before you start writing the content, write the headline.
Enthrall with Images
Every blog post must have at least one image, no exceptions. If your headline is not attention-grabbing, the images you use in the blog post can convince people to read it. Choose images carefully and place them strategically to provide an enhanced user experience. Images also improve your blog’s search engine optimization especially if they contain keywords. You can use them to divide long blocks of text or to direct readers to the major points.
Use Proper Grammar
Blogs with poor grammar are a dime a dozen. If yours is one, no one will pay attention. Good grammar is a must. Express ideas clearly to capture the attention of new readers. When people search for information online, they look for text, not pictures. While they may be drawn to the photos of your listings on your website, it’s the content that matters on your blog. Expert bloggers say that if the content you create does not captivate readers, your click-through rate will be affected, your lead conversions, and eventually your sales.
Utilize Short Paragraphs
Readers usually scan an entire post before they begin reading it. If the title and subheadings are interesting, they are compelled to read the blog post. If the content is just one long paragraph, they move on as they think reading will be too much work. When writing a blog post, use short paragraphs and subheadings. Subheadings are navigational markers that tell readers what’s coming. This way, they can skip the part they find uninteresting and focus on what interests them.
Bold, Italicize, and Underline
At times, you need to draw attention to specific words or sentences. While words are very powerful on their own, important words and phrases can be swallowed by the surrounding sea of text. You should therefore use bold, italics, and underlines to make words and phrases stand out. A blog post with these features is easy to read as readers can easily identify the important information.
If you want your real estate blog to stand out from the crowd, you must create copy that draws attention. Keep in mind that generic blogs are in plenty. Know what your readers want and give it to them.