In today’s fast-paced media world many people don’t read beyond the blog post headline. Even if your articles are entertaining, interesting, and provides value later into the post, readers won’t get to read the article if your titles are not catchy and worth a “click”. In fact, the headlines are arguably more important that the post itself. So to ensure that it attracts visitors and get them to click through and read make sure to give them a lot of consideration. To help you, we point these tips to write better headlines for your realty blog.
How to Write Killer Headlines for Your Realty Blog
Start your headline with a number
Believe us, readers love list style posts. Starting the headline with numbers helps to make it stand out and makes a reader feel like they can consume a lot of information in a short time span. Just as we are drawn to contrasting colors, human eye is also naturally drawn to juxtaposition of numbers resting beside text. Moreover, a list gives readers a better idea of what to expect in the post, as well as promising a quick, scan friendly read.
Find out what kind of information your audience is looking for, and develop titles they will want to click. For instance if sellers want to know how to sell their property faster, write a post titled something like “5 Assured Tips to Sell Your Property Fast.”
Define what the realty blog post is about
While there is a lot of argument about mysterious and intriguing titles, you cannot leave the readers hanging without a clue as to what to expect from the blog post. As no one is going to click on a vague headline, it’s very essential that it clearly articulates what you will be covering in the article. For example:
An example of a poor headline: Sell a house
A good headline example: How to successfully sell a house in Florida
Use power words
Use at least one adjective such as “amazing, guaranteed, ultimate, proven, interesting” and others to pique readers curiosity so much so that they are compelled to click on the title and check out the content. You can easily check the popularity of various adjectives on Google Trends to find out which ones are more popular. As such words command attention, they usually get readers interested in knowing more.
Answer the highly searched questions
Readers tend to check realty blogs to find out about something they have been wanting to know for some time. How to hire a realtor to sell a home, what types of home insurance to purchase, how to ask for a high asking price, and more endless realty questions sellers and buyers have about property transactions and ownership. Use tools like Google Adwords Keyword Planner to figure out what long tail keyword phrases are searched the maximum online. Answering these questions for your readers will position you as an industry expert and a thought leader.
Of course, you need to actually provide valuable, expert advice in the actual blog post, but a great headline will help you draw in readers to your realty blog. So make sure to give it time and attention it deserves!