Starting a real estate blog for the first time can be intimidating. Besides dusting off your writing skills, you have to push almost a mountain to get your blog up and running. Your realty blog needs to be user-friendly and to have quality content to attract your target audience – those looking for real estate. Most people get overwhelmed because they do not know where to start.
5 Essential Tools to Run your Realty Blog
Some tools can make blogging easier for you, especially if you are a newcomer in this field. Check out some tools that will make your real estate blogging a relatively easier experience:
1. A Convenient Blogging Platform
One of the first choices you need to start a blog is to choose a content management system (CMS) or a blogging platform. Currently, WordPress blog is by far the most popular platform across the world though it is not the only option. You can also use Google-powered Blogger and scores of other platforms including Tumblr, LinkedIn, Contentful, Squarespace, Posthaven, etc.
However, the best part about WordPress is that it comes with tons of plugins and other tools, allowing you to customize the blog, as you want. WordPress also has a great user forum and is the most widely used content management system for blogging. While other CMS systems are available, WordPress has become an industry standard.
2. Keyword Research Tool
Keyword research is the key to having successful articles that are rich in SEO strength and are found by those searching the web for your content. To write the content for your blog, you have to find the right keywords because they are the terms that your potential clients. Great keywords will also help your posts become evergreen when readers search for content years into the future. Writing a post to go viral is not just about good content, it starts off with great keyword research as well.
Use the Google Keyword Tool to find out which keywords will be the best for your business. Simply, open an account at Google Adwords and use the Keyword Planner to see data about how a specific term or phrase is searched for in Google.
3. RSS Reader
Most of the real estate agents quit blogging after some time because they either do not understand what exactly to write about or cannot manage time for writing or searching for ideas. An RSS reader like Feedly, Feedreader, CommaFeed, etc. could be your savior in this case!
Just like your favorite news stand with your favorite books, a reader will compile blogs and websites you follow: latest news items, blog posts, and articles. Just subscribe to the feed of the publishers you are interested in and have their published items in your RSS reader. Look to an RSS Reader to keep up with your competitors blogs, stay current with industry news, and even house your favorite ‘non-realty’ entertainment and lifestyle feeds all in one place. One of our favorite RSS Readers is Flipboard.com Built for mobile viewing on your favorite smart phone or tablet device – Flipboard allows you to connect your social media accounts and feeds and peruse through the updates in a magazine type format.
4. Editorial Calendar for Content
Set up an editorial calendar to save your time when sitting down for writing a blog post. Just create a Google doc or use an Excel spreadsheet and write down whenever you get a good idea for a blog. It is the storehouse of your ideas where you can add, subtract, modify, or prioritize them.
5. Social Medial Platforms
Social media platforms will give your blog posts the exposure they need to get traffic. Chances are good that you will not get much traffic at the beginning despite writing really good blog posts.
Set up a Facebook page, a Twitter account, and a LinkedIn profile to share blog posts and information about your business. There are a score of other platforms too that you can utilize for this purpose.
Blogging is a great way to establish trust with your potential clients, communicate with them, market your services and business, and get more real estate leads. So, if you are thinking of starting a blog to grab those opportunities, these real estate blogging tools will be resourceful.