Video is one of the most popular forms of social media marketing – if not the most popular. It is estimated that each month, people watch 4 billion hours of video. However, creating a video isn’t as simple as you think; it can be an uphill task if you haven’t tried it before. Fortunately, there are many tools you can use to make great videos. If you are passionate about sharing your skills and knowledge with fellow realtors, use these tips to create great video content.
Realty Marketing: How to Create Great Video Content
Seek out Video Experts & Advice
There’s no use in wasting time creating a video that no one will want to see. If you want to make a professional video, take time to learn how to do it right. Reach out to people and other real estate professionals in your network who make amazing videos and ask for tips. You can also ask them to assist you where they can. Devote time and effort to the project as you won’t be done in a day. But the skills you will learn will be invaluable and will help you to gain a competitive advantage over other real estate agents.
Tell a Story Through your Video
One of the reasons videos are so popular is because they tell stories. If you want to make a video other realtors will watch, you must have a storyline. You can talk about how your clients were able to get their asking price or share priceless home selling tips that have worked for you. Know the type of content your audience wants and provide it. Take time to figure out your messaging and viewers will flock to your videos. As well, have fun and show off your personality as you shoot the video. You can even inject some humor. People look for originality when watching thought leadership/advice videos and you can’t be authentic when you are not relaxed.
Pay Attention to the Sound and Lighting
The two most important things in any video are sound and lighting. If they are bad, your video will be of no use. Concentrate on the quality of the sound and scrutinize the setup before you start shooting. Take time to set up lights to ensure your videos look good. While lighting is a complex field, you can ask pros for pointers or watch a few videos on video lighting techniques.
Make your Video Short and Professional
Today’s era is all about instant gratification. Your audience have a lot to do and cannot spend loads of time watching one video. Keep your video short and professional and only highlight the most important things. Avoid using stock titles and transitions and make your video as professional as your website. You can even use fonts and colors similar to those on your site.
While you may have great blog posts on your website, you need to integrate video marketing for a more well rounded and shareable resource for followers and professionals to promote and share. With each passing year, more brands are utilizing videos to market themselves. If you want to become an authority in your filled, you must optimize all marketing channels. Create great video content and show other realtors how to provide digital property tours, show off their IDX listings, and offer useful information to their audiences.