More and more people are heading online when it comes to finding homes and looking for realtors. In fact, with each passing year, real estate searches are increasing almost by the double. With so much opportunity online, you can’t afford to miss out on the valuable traffic. And in order to tap it, it’s important to utilize search engine optimization to its fullest. So today, we give you SEO tips that will help your website rank and generate leads.
5 Realty Blog SEO Tips You Need to Bring More Traffic
1. Do your keyword research
Keywords are the terms that people use to get to your website. That’s why it’s essential to pick the right phrases or the keywords. To do so, utilize ‘Google Keywords Tool’ to find out the competition and see how many searches each phrase receives locally and globally. We recommend targeting local keyword phrases in the beginning as most home shoppers begin their search locally. Focus on the main area or city you do business in first and gradually target other areas.
2. Build credibility
More than anything, credibility matters the most. Once you build your authority with search engines, you will find it way easier to rank higher. So focus on building reliability by adding testimonials for social proof, improving your bio, and sharing your website url in as many places as possible.
3. Make your site mobile friendly
Statistics show that home buyers are searching for properties on mobile devices. They do so while at work, at home, while waiting in the line, and in restaurants. That’s why making your site mobile friendly is very crucial when it comes to real estate SEO. Google recommends a responsive web design for best results.
4. Optimize the images
Images are the key engagement objects on all websites, but this is especially true of a real estate site. In order to use them to your advantage, it’s important to optimize them in a way that they show up in the search results. For that, make sure to put proper image titles and alt text. The image title should be good descriptions of the image, for instance, instead of naming the image as something generic, name it with the same name as the blog post or something related to the subject matter. Also, as search engines cannot read the images, make sure to provide them with appropriate alt text (alternate text). A short description of the image with the keyword should serve the purpose well.
5. Get listed in directories
Real estate websites get a lot of traffic from directories. Thus, it’s very important to get yourself listed in the top ones like Zillow, Homes, and Trulia. The potential traffic to be captured is huge , plus it helps you build the credibility.
These are some SEO tips that will help you get started. However, it’s important to note that search engine optimization is ongoing. With competition increasing every day, it’s very essential to do a little bit of SEO on daily basis. It will pay off well in time if you remain focused and stick to a good strategy