A popular and well-trafficked blog is your ticket to recognition and exposure in the online real estate market because a considerable percentage of news,information consumption, and your next client comes from online searching and blog surfing. With the help of a well-established blog, you just have to tap the market, find potential clients from your call to action, build relationships and turn your leads into new clients, right? For many real estate professionals they forget that your blog should be conversational, informational and extension of your brand. Sharing info that is helpful, insightful, but also entertaining at times…and not just yelling your latest listings. Here are some tips to look over your current blog and see if you’re going down the right.. or wrong path for your realty blog.
Avoid these Realty Blogging Mistakes you’re Making!
However, some blogging mistakes are there that can make the whole experience a disaster and destroy your reputation. Making mistakes is easy as you do not have any manual or guideline to follow but it is also important to learn how to avoid them. Let’s take a look at some realty blogging mistakes that you are making today:
You know a lot about the local market and you want to educate your audience about everything you know. Your intention is honest. We know! But, this strategy will not work in the blogging world. Most of the online readers do not want to read anything complicated and too long when they are surfing online.
Show the mastery in making the content simpler. Keep the content short yet informative. The simpler you keep it, the more comfortable your audience will be. It will encourage them to communicate with you.
Just like complicated content, people also dislike coming across mediocre content. Poorly written content with inadequate information and unoriginal ideas will never attract the potential clients. You have to fill your blog with well-written, information-rich, and authoritative content to earn the trust and reliance of the readers and future clients.
Do not pose to be a master of everything. Set your goal, be focused, and blog to promote what you want to market. Trying to cover a lot of things is a huge blogging mistake, which only makes the readers or potential clients confused. Be clear about your message, your story, and your brand. Make a solid statement and leave an impression so that you are first choice when clients need the service of a real estate agent.
Inconsistency is another blogging mistake that can just kill your presence online. Most of the agents start blogging with lots of enthusiasm but lose interest after a few months. Do not do that ever! You cannot expect your blog to be featured on the first page of Google only after a few months of blogging. You have to commit for a long term and keep blogging for an extended period to have your desired result.
Many blogs cannot prosper because they do mistakes in targeting the correct audience. If your target audience is middle-class people, you have to write your messages and stories by keeping them in mind. The prosperity of your business depends on how well you can communicate with your target audience and make relationship with them. So, tailor your content to the specific needs of your target audience.
Content is king! Setting up a blog with well-written, original content with a specific target audience in mind is a great way to spread your name and business across the cyber world. So, do an honest evaluation of your blog and its content and check if your business is getting hurt for any of these blogging mistakes.