Many real estate professionals are very good at showing listings, interacting with prospects, and closing sales. They know everything about their markets and can offer valuable advice based on their experience. However, they don’t consider blogging an integral part of their business and forget their blog can harness great social media marketing juice! What they don’t know is that a simple blog post can make them dominate their niche. The secret is to know how to create a viral realty blog post. Take a look at these tips to create realty blog posts that people want to share.
How to Help your Realty Blog Posts Go Viral
1. Make Your Titles Catchy
The information available these days is overwhelming. People are assailed by information from every corner and as a result they skim blog posts instead of reading everything. It is said that only one in five people reads a blog post in its entirety. To make sure your posts are read and not ignored, you have to create impressive titles. Beguiling titles have a greater impact than content and raise the click-through rate of your posts. Don’t just write the first title that comes to your head, brainstorm and write down a few headlines before you choose one. You’ll be sure to lure readers. You will get more clicks and your content will be shared all over the internet.
2. Captivate Readers with Your Content
Writing a striking title isn’t enough, you must go a step further and provide great content. Remember that there are many realty blogs online and your content must be better than theirs. Search for the title on Google and find out what others have written about it. Check the pages that rank highly and scrutinize their content. Ask yourself if you can create better content and look for what isn’t covered. Your blog post must give more detailed information if it is ever to go viral.
3. Provide Useful Information
Your content should not only be captivating, it should be useful. People love content that adds value to their lives, solves their problems, and inspires them. Be emotive, inspiring, and even a little controversial. One thing worth noting is that people share content when it tells others who they are – it might show they care for their community or how hilarious they are. Add anecdotes to your blog posts, inspiring quotes, personal experiences, and even wise tips. Your readers won’t help but share them.
4. Make Sharing your Content Easy
People won’t share your content if you haven’t made it easy for them. Make sure social media icons are clearly displayed on every page. You can place them at the top of the page, at the bottom, or on the side. The icons should be of the platforms you find most useful. Also share blog posts as soon as you publish them and don’t expect your readers to do all the work.
One of the most difficult things for bloggers is getting their posts to go viral. Some bloggers have published posts for years but have never had a post go viral. Thankfully, there’s a shortcut to success. Create your first viral realty blog post with these guidelines.