Many bloggers spend a lot of time editing their blog content. Some pore over articles for hours before hitting publish. While you may write many posts each week, writing is only half the work. You also need to add images, edit, and share the posts. Since blogging is not your core business, it isn’t wise to spend a lot of time on content. If you want to avoid spending hours on one post, follow these helpful realty blog guidelines.
How to Save Time Editing Your Blog Content
Create an Outline Before You Write
To avoid wasting precious time on one blog post, create an outline prior to writing. When you have a good game plan, your content ideas become clearer, and you spend less time editing the post to get your desired outcome. Brainstorming helps you to create a standout topic and subtopics and also come up with extra posts. It gives you a deeper insight into how you want your blog post to look like. It also helps you to stay on topic while writing because you have notes to refer to. Sticking to your topic helps you to avoid a lot of editing later on.
Pick a Headline Beforehand
Ensure your headlines are catchy before you start writing for your key audience. Picture this: you are surfing the internet looking for sports shoes. You find two sites you like. The first one’s title reads “buy sports shoes online.” The second one says “running shoes, trainers, and outdoor shoes from top brands.” Which one would you click on first? Chances are you would click on the latter because it is more descriptive. The point I’m trying to put across is that your title must describe what is in your content. It has to be exactly right and not just close enough. Don’t let people guess what’s in your content because they won’t bother to open the page. Choose headlines that inform the reader, but make the reader curious as to what the post will include.
Choose a Keyword or Keyword Phrase
Some realtors think “What’s the importance of using a keyword in every post? Won’t Google figure out what I’m trying to say?” It won’t. You can’t just publish content and hope that Google will display it to your target audience. This is not realistic. Google rewards those who adhere to its rules – those who make an effort. Since you spend a considerable amount of time writing content, why not spend a little more to make sure it is optimized for search engines? Use keyword tools to find popular keywords. A keyword helps you to know how many people are searching for the specific item. Don’t target keywords with a lot of traffic, choose those with medium competition.
Don’t Write & Edit at the Same Time
Some Real Estate professionals make the mistake of editing content as they write. This can make you waste a lot of time. Do not edit your content as you write because you’ll take long to finish the post and you may also over-edit. Write the entire post then go back and edit it at once. Not only will you save more time, your content will be better.
Editing is the major thing that separates great writers from mediocre ones. Some people can afford to hire editors to go through their work and fix any mistakes. If you have to edit your blog content, you have to learn how to do it fast. These tips will come in handy the next time you’re editing a blog post.