Gone are the days when all you had to do was market your business and customers would come running. These days, you have to build a personal brand if you want your business to attain recognition both online and offline. Building a brand name is important because a name means something in people’s minds. One of the best ways to build a personal brand is by blogging. You can use your blog to connect with clients and prospects, to influence and inspire others, and to make a difference in people’s lives. Here’s how you can build a brand through blogging.
How Your Realty Blog Can Help Build Your Personal Brand
Stay Consistent in Your Blogging
Realty blogs that publish posts once in a while don’t get many visitors and this can negatively impact the company. People don’t like visiting blogs when they know they won’t find any new information. Be consistent in blogging and your readership will increase. Write relevant articles and use strong headlines to make the blog posts effective. If you have a busy schedule, try to publish posts at least once a week. Publish on the same day of the week so readers know when to expect your posts. Blogging consistently increases your knowledge as you have to research for new blog posts.
Connect With Your Audience
Besides reading your blog posts, your customers and prospects want to form a relationship with you. If you want to convert your leads into sales, you must remember that emotions override intellect. Most people make buying decisions based on emotions, not what they know. When writing blog posts, be open. Talk about your failures and successes in order to develop a deeper connection with potential clients. You don’t have to talk about your personal life, simply tell a fascinating story, inject humor, or show your personality. Focus on fascinating your readers and they will start paying attention to what you say.
Show Your Expertise
It is worth noting that people will not consider you an expert if you don’t show them that you are. Share what you know and show how you apply it. Keep in mind that it is one thing to be knowledgeable, and another to translate the knowledge into something valuable and constructive. Be a thought leader in your field and try new things. Show people you are capable of coming up with innovative ideas and implementing them.
Try Guest Blogging
Guest blogging is a good way to add value to someone else’s blog. It also helps you to build relationships with other experts in your industry. When you guest blog, you expand your influence and get more blog subscribers. People start seeing you as a thought leader and expert and start enlisting your services and buying your products.
Building a personal brand helps you to create visibility for your realty business. Blogging is a great way to increase your brand’s credibility. Your real estate blog will help you connect with an audience you may not have thought you could reach in the past. Coupling your blog writing with social media amplification and you’re on the way to a personal brand that rocks!