“You never get a second chance to make a first impression,” the old adage is so true when it comes to listing photos. Your clients overall listing may be extraordinary but it won’t sell the house if the photos aren’t great. Stellar pictures can hook a buyer which eventually can make a lucrative close for them. The photos should be such that it makes a buyer excited to view their listing, and that feeling carries over to see the property in person. Here are some realty tips to make their listing photos stand out above the competition.
Your Realty Clients: How to Make their Listing Photos Stand Out
Show off the home’s curb appeal
Buyers want to see both interior and exterior of the house so it’s important to have a great mix of both shots. If the listing photos only showcase the interior of your clients home, they may be left wondering, “What’s wrong with the exterior?” Moreover, make sure to capture the whole house in the shot without any cars or other objects blocking the view. Another important factor to consider is to reflect the current season. If it’s spring or summer, capture the essence of the season. Try not to take photos on a rainy or overcast day when lighting will be poor and will make the house look uninviting.
Accentuate the positive
The advantage of listing photos is there is no need to highlight what is negative in the house such as a tiny work area or busy street view. When taking photographs accentuate the gorgeous kitchen or spacious bedrooms. Assess what areas are must see and what can wait until potential buyers come for physical inspection. Also, while you may think it’s best to skip the bathroom for listing photos, if your client has recently updated it, show it off!
Give the illusion of space
When it comes to real estate we all know that square footage and area is king. While sellers may not be able to add extra space, you can help them do the next big thing- create an illusion of it. Take photographs from corners lower to the ground in order to show more flooring. Also, ask sellers to remove overly large rugs from the area as unbroken floor space will help to make rooms appear bigger. And of course, the rooms should be free of clutter and clunky furniture. Open window treatments, turn on lighting fixtures and consider talking to your sellers about hiring a home staging professional if necessary.
Depersonalize personal items from the pictures
When photographing a property for online listing, it’s very important to de-personalize the home. Request the seller to remove all personal items that talks anything about their family, religious, or political opinions. Advise them to only leave the essentials such as furnishings and decorative items. But make sure while taking the photographs both the decor and architectural details are captured. These can be fireplaces, marble countertops, and gorgeous bathtubs. After all, the client is selling the house, not the decor. The latter is only for staging purpose.
Selling a home can be a challenge but with right photographs the job just gets easier for you, the seller and the potential buyers. Use these realtor tips to make the listing photos stand out and showcase your client’s property in the best light.
Many of the home staging tips in this article are from Ronique Gibson’s Home Staging site at About.com. If you’d like Influential Realtor to help you create valuable and informative content for your realty blog – Influential Realtor Pro content writing services are for you. Feel free to contact us!