Is your realty blog giving readers a reason to pick up the phone, send you an email or make an action? A Call-to-Action (CTA) is used in websites and on landing pages to motivate the users or customers to take the action that the website owners want them to take. The goal of CTA is to lead the users to your target conversion and in turn create credible leads.
Like any business, effective CTA is very important for real estate professionals because you need visitors/readers/clients to take actions, leading them to the purchase of your listings, find out further information or just begin a dialogue. Let’s check out some ways to boost your call-to-action that will encourage readers to click the CTA button on your realty blog and to keep returning back to your website.
Your Realty Blog: How to Boost Your Call to Action
Present the Challenge and Get To the Point
With the character limit set at 35 characters per description line, you have little scope to exaggerate or elaborate in your ad online. So, set the points straight, keep it concise, and be specific.
Focus on a problem related to buying or choosing properties and present the call-to-action as the solution. It will induce people to respond. Otherwise, show them the benefits of responding to your CTA or the services they are going to get after completing the action.
Offer Something Extra in your Call to Action
Who does not love to have something extra? The visitors need to be encouraged to click that CTA button and sweetening the deal will inspire them to complete that action. Small incentives like Email Alerts for Latest Blog Posts, Free Entry to a Webinar, or Offer to Get Exclusive Market Reports can strongly pursue your potential customers to take the offer.
Give Them A Little Push
Sometimes, it is good to give the users a little push. Push them a little bit more buy telling that only the first 50 or 100 people will get the special offers or the discounts will be effective only for a certain period. It will create a sense of urgency and prompt them to act immediately.
Another good kind of push is to use active words in the ad description. Words like ‘Register’, ‘Enroll’, ‘Call’, or ‘Subscribe’ give them a clear idea about what you want them to do. One liners like ‘Subscribe to the Newsletter to Start Saving’, ‘For a Short Period Only’, or ‘Contact for Free Home Consultation’ are more appealing than the stereotypes like ‘Quick Search’, ‘Contact Us’, ‘Sign Up’, etc.
Get the Position Right
The positioning of the CTA button is important. It should be placed somewhere in the upper-central part of the site so that the users never miss it. You need people to notice your CTA and not confuse it with the rest of your copy in your blog post. Get the position right so that it is unlikely to get lost in the overall noise of the page.
A real estate blog is an incredible way to generate leads for your business and the end of blog posts is a great place to put a clear call-to-action. Encourage the readers’ participation by asking them to share their story, join the discussion, or leave a comment.
The Look Matters
The visual matters a lot! Readers don’t enjoy reading a disorganized, crammed, and crowded website. So, the space around your CTA button should be clean and clutter-free to draw more attention. The color and shape of the button also matters a lot. Choose the button color contrasting to your site’s background so that it stands out. In case of shapes, you have to run tests to find out which one works better for your business.
As a website owner, you may understand that motivating the users is probably one of the most difficult tasks. However, by taking right approach and choosing the right words, you can make that possible. These real estate blog tips will definitely help you to boost call-to-action and convert visitors to leads or sales.
Do you need help creating a call to action for your realty blog? Contact Us for our blogging, marketing and social media consulting at Influential Realtor PRO: writing content services!
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