It’s a no brainer that beating your competition in blogging is a huge part of long term growth to your success but also your reputation as a real estate professional. With real estate business growing daily in the digital marketplace, it’s time to take your strategies to the next level. Regardless of which area you serve in, you will always have competition trying to take away clients from you. With that in mind, here are some tips that will help your realty blog rise above your competition but will also help your clients top for years to come!
Your Realty Blog: How to Rise Above the Competition
Determine who your competitors are and analyze them
To stand above the competition, you obviously need to know what your competition is. To figure that out search word “blog” and your topic and a few more variations of it. The top results should give you the most popular blogs in your niche. Make sure to take a look at the later pages too to get an idea of how many blogs are there approximately.
Once done, it’s time to analyze them a little more. Take a thorough look at their website and record things like speed, number of pages, unique selling point, and more. Moreover, if possible, try to figure out things like posting frequency, the way they drive traffic to their website. Also, be sure to check their social media pages to find about their popularity.
Make your blog better
Now that you have researched about the blogs you are competing against, it’s time to make yours different and better in some way. For instance, make a list of topics they aren’t covering or something they aren’t utilizing on social media. The idea is to be more useful and deliver that added value of usefulness on an ongoing basis. Another important thing to consider here is to make it look better. Just like in any other business, branding matters a lot in blogging. Ask yourself, which brand do you trust more, the one that looks and plays the part of its promise, or the one that claims to be better but looks poor quality and untrustworthy? Your realty blog design should complement your promise to the visitors. A great, user-friendly design will help to set expectations immediately when people visit.
Focus on SEO
When it comes to ranking, it’s very important to make your blog content SEO friendly (Search Engine Optimization). To do so, identify the most relevant keywords for the subject matter and incorporate those terms naturally into the title and the body of the post. Also, make sure to be a part of the conversation, both on your website and of others in your industry. Respond as much as you can to both positive and negative comments about your blog. Keep your posts between 350-600 words in length, and use anchor text and link to relevant keywords and other authority sites when linking to other blogs.
When it comes to differentiating your blog from the competition there are many ways to do so. But the most important thing you need is consistency. Getting your blog to show up is much more than a onetime exercise.